Analysis of Influencing Factors of Consumers’ Continuous Consumption of Skiing

Stimulating the growth of skiing consumption and promoting development industry is a hot topic nowadays. In this article, we looked at 30 people different ages genders who skied for lengths time used questionnaire survey method to explore relationship between skiers’ continuous behavior their flow experience during factors that affect behavior. The study found consumers have an ‘immersive interaction’ how important can impact while performing sport.